More and more industrial enterprises begin to use AR technology and products, which involves the who

More and more industrial enterprises begin to use AR technology and products, which involves the whole life cycle of industrial products such as creative incubation, marketing display, product design, production and manufacturing, logistics and transportation, staff training, after-sales service, etc., which is consistent with the expectation and expectation of AR inside and outside the industry. The application of AR in industry, especially in the field of military industry, has lasted for a long time, but it is encouraging that the application is deepening and new information is pouring out constantly, which also shows that AR industry is developing steadily.

Here's a quick overview of some of the major companies using AR:

mercedes-benz

Mercedes-Benz has purchased Microsoft HoloLens for training purposes, and about 450 management, product, brand and sales staff will be able to receive the new training. With HoloLens, trainees can visually see the interior of the car and drill down into complex systems.

Ralf Krieger, a Mercedes-Benz trainer, wrote in a blog post that "he envisions HoloLens as a way for customers to not only touch the physical car, but also see what the model looks like under different components through mixed reality." In the meantime, as an example of how such a device could work for people of all ages, Krieger's colleague, Walter Bauch, only started using smartphones two years ago, but is already using HoloLens to train his colleagues.

Wartsila

Wartsila in ship power and energy markets has influence in the world, the company in the stern tube seal bearing service are introduced on AR technology and intelligent glasses, it is mainly used for maintenance and service of stern tube equipment, including check, calibration measurement, the scene processing, bearing the correction and new construction debugging operation, in order to improve the efficiency to reduce costs.

"Augmented reality can be used to solve complex problems that would otherwise take much longer," said Thomas Pauly, Product Manager, Sealed Bearings Future Technology Division. With smart glasses equipped with wireless, Bluetooth, camera and microphone, users can communicate in real time with Wartsila experts. It is possible to communicate with remote sites, such as docks or workshops, no matter how far away they are, and Wartsila experts can see or hear what is happening in real time." In addition, in the no-signal state, the person on the scene can take a video and photos of the scene and save them in the glasses' internal memory for later transmission. According to Thomas Pauly, "The repair and maintenance services of AR technology support have played a significant role in improving quality, reducing costs and increasing uptime. They will bring related repairs and maintenance services to a higher level."

Schneider Electric

Schneider electric is one of the world's leading industrial enterprises, is the world experts in the field of energy efficiency management and automation, the company also attaches great importance to the AR, early last year announced the acquisition of 3 d real-time MWPowerlab technology software company, currently has imported light wind sets AR remote communication and collaboration system, and AR intelligent glasses, used to save the cost of customer service. schneider

The custom production and quality inspection of Schneider Electric's non-standard busbars require the participation of customers all over the world at any time. Traditional on-site communication is costly. Through AR equipment, customers can communicate effectively with Schneider's front line personnel anywhere in the world, as if on site.

Lockheed Martin

Lockheed Martin Space Systems Company (LMT) is an American aerospace manufacturer and one of the world's leading arms manufacturers. The Wall Street Journal reports that the company is using AR headsets and software to shorten the time it takes its engineers to understand and apply the craft.

Yvonne Hodge, vice president and chief information officer of the space division, said AR technology is becoming "an important part" of the division's digital infrastructure. AR improves the efficiency of a spacecraft production line, speeds up the detection of manufacturing and design problems, and reduces defect rates. "It's a really exciting capability that can really speed us up and make us more competitive."

Gmac-saic.

SAIC-GM, which owns Buick, Chevrolet and Cadillac brands, is one of the most important companies in China's auto industry. Up to now, Liangfengtai AR technology has been used to realize AR car viewing and AR car instruction for AR marketing, sales, after-sales service and other links.

At the SAIC-GM 2025 vehicle networking strategy press conference held last year, the company stated its goals: from 2021 to 2025, it will fully promote the development of cutting-edge technologies such as 5G ultra-high-speed network, AR augmented reality and advanced artificial intelligence, and achieve a high degree of autonomous driving. "AR vehicle manual" is becoming a new way of automobile sales and after-sales service, allowing users to quickly start a new car and easily learn the "hidden" skills of the car. In this process, the car cockpit has become the first entry for users to interact with the information service system.

porsche

Porsche has said it will begin rolling out AR smart glasses to 189 service centers in the United States to help engineers shorten repair times. The decision comes after trial runs that began last year found that AR could significantly improve efficiency in car production.

Dealers who repair 911, Cayenne and Macan Porsche cars are familiar with regular repairs, but more complex problems can be dealt with back at the factory, which can take much longer to repair. Conventional email and phone calls complicate communication. Porsche AR Glasses Tech Live Look can conduct real-time interaction and collaboration, and transmit the pictures of service center engineers to Porsche headquarter in real time. Headquarter engineers will give guidance based on this.

These are just a few of the applications of AR in industrial enterprises. We can see that the industrial enterprises involved in AR are growing rapidly. Different from the products and services of To C, AR technology is applied gradually in enterprises. After gathering enough potential energy, there may be an explosive node. In fact, this is the general route of new technology marketization, so let's wait for it.

(The article is from Baijiahao AR Expert Liangfengtai Hiscene)